Web Design

We are a Web Design, Internet Marketing & SEO Company

Do you own a business? If so, the chances are almost 100 percent that you also own a website for your business. It’s one thing to own a personal website where you are not promoting a product or a service. However, it’s quite a different thing when you own a business website where you are promoting a product or a service.

Our web design is focused on bringing your business to the next level. After all, you can’t just put a website up on the Internet and automatically expect to draw visitors. There are techniques involved that make that happen.

There are three factors that help to bring the most number of visitors to your website so that you can effectively promote your product or service. Your goal is to take those visitors and turn them into customers, and with the right strategies, you can do that.

The IceWeb is a web design, internet marketing & SEO company that is dedicated to your success. Before we look at what we can do for you, specifically, let’s explain the three major concepts.

What is Web Design?

Web design is the look of your website. It’s essential because it represents the first impression to prospective clients. Strong web design can not only attract visitors, but it can keep visitors on the website long enough to turn them into customers. Weak web design will repel visitors, causing them to click away and move on to another site.

So what are some of the major factors of strong web design?

  • A. The correct color scheme

    Whatever the genre you represent, the color scheme you choose for your website should match it perfectly. For example, if you’re a wedding website in Miami, dark, bold colors are probably not the right choice. Instead, soft, inviting colors are what you will see with properly designed wedding sites.

  • B. A site map

    What’s just as bad as poor color choices for a website? It’s a site that is not organized. Visitors must be able to navigate your site with ease, and the way to do that is with a site map. A properly designed website will have a user-friendly approach for visitors to click around to where they want to go.

  • C. Includes links to your social media sites

    In the 21st-century, billions of people are on social media. Therefore, having a presence on social media is no longer an option for a business who is selling a product or service; it’s a necessity. Thus, not only must you be on the major social media sites that fit your niche, your website must link to them, on the front page of your site, in a convenient manner.

IceWeb specializes in web design. We will work with you to develop compelling visuals along with a user-friendly experience, and we’ll ensure that your site looks good on all technologies, including smartphones where 58 percent of people do their Internet browsing. We do everything from basic landing pages to custom-tailored websites that fit your brand.

What is Internet Marketing?

Internet marketing is the marketing (or selling) of products or services to an audience who uses the Internet. Done right, and your business can have financial success. Done wrong, and you’ll have trouble selling your product or service. After all, it’s not enough to just get people to your site. You need to keep them there long enough for them to be interested in buying your product or service.

So what are some of the major factors of an effective internet marketing campaign?

  • A. Understanding your target audience

    Let’s say you’re a fitness gym for women. Who is your target audience? It would be women living in Miami, Florida and surrounding areas who have an interest in health and fitness and who enjoy working out at a gym, especially one that caters to women.

    To drill down even further. Your gym happily welcomes women of all body types. Therefore, your target audience will include women of all body types, not just women who are already in shape or just women who are not in shape.

    If you don’t understand who your target audience is, you cannot market effectively.

  • B. Do you have a call-to-action?

    You’ve successfully attracted visitors to your niche, but then what? You don’t want them clicking to your site and then clicking away without at least getting further information. A call-to-action is a way to bring a visitor to the next step. For example, if you’re a gym for women in Miami, one effective way to gain clients without a hassle for them is to have a “join now” button. Once visitors click the button, they can join the gym online by paying a fee and becoming a member immediately.

  • C. Do you have testimonials from happy customers?

    What is one of the most effective ways to showcase your business? It’s including testimonials on your website from happy customers. For example, returning to the women’s gym in Miami example, if you included various positive testimonials from gym members of how much they love the gym, it goes a long way in selling your service to new people.

We here at The IceWeb are experts in Internet Marketing. We look at your brand and craft the most effective way to market your product or service online. Whether your goal is to bring online customers into your physical store or whether your goal is e-commerce development or developing online shopping, a way of shopping that is on the rise, we can handle it.

What is SEO?

Search engine optimization or SEO, for short, is the process of attaining a high rank on a search engine for your niche, with a focus on Google, to bring in the most number of visitors to your site. SEO includes legal tactics that give your website the most attention it can get.

So what are some of the primary factors for effective SEO?

  • A. Including strong keywords and keyword phrases

    You have a brand, and there are keywords and keyword phrases for that brand. Going back to our women’s gym in Miami example, a strong keyword phrase could be “women’s gym Buena Vista Miami Florida.” The keyword phrase, which is a set of words that describe your brand, means that you are offering a women’s gym in Miami in the Buena Vista neighborhood.

  • B. A social media presence

    As described earlier, it’s crucial that you not only have a website but that you are present on the top social media sites for your brand. With the women’s gym example, you could be on Facebook, Twitter, and Instagram, for example. These are three major social media sites that would work for your brand.

  • C. Upload original content

    Google praises websites with original content. For example, all the written content on your site should not only be unique but also compelling. It should explain and sell your product or service anywhere from 350 to 500 words.

    The IceWeb are specialists at SEO for your business. We can help you with keywords and keyword phrases, compelling content, useful titles, and more.

Web Design, internet marketing, and SEO are crucial components of an effective website serving the Miami, Florida area. Let us at The IceWeb help your business website not only attract visitors but turn those visitors into customers.